Aktiva Finance Group sings Pipedrive’s praises for their stellar CRM solutions

Dominate Sales, Pipedrive case study, Aktiva Finance Group

Mihkel Veskimägi, CSO of Aktiva Finance Group, expanding on their journey

“At Aktiva Finance Group, we’re proud to be the go-to experts in the region for all-encompassing financial infrastructure solutions. For nearly 30 years, we’ve been at the forefront, crafting integrated financial services that cater to a broad spectrum of business essentials. From debt collection to portfolio management, legal support, client outreach, safe credit decisions, and efficient invoice processing, we’ve got it all covered.

Our suite of services is brought to you by a family of specialized companies under the Aktiva Finance Group banner. This includes Julianus Inkasso, presented across Estonia, Latvia, Lithuania, and Poland, as well as Krediidiregister, Meieni and Perfi and Viena sąskaita. Each member of our group plays a crucial part in delivering top tier financial services to our varied client base.

As we forge ahead, expanding and refining our services, our commitment to quality, innovation, and client happiness never wavers. We’re here to equip businesses with the financial prowess and tools they need to excel in the fast-paced market of today.”


Challenges and transformation

“Before bringing Pipedrive into our fold, we at Aktiva Finance Group were up against some tough challenges. Our vast clientele, spanning the financial, telecom, internet, utilities sectors, and more, demanded a sophisticated touch in management and service delivery. Juggling such a diverse customer pool called for a system adept at categorizing, managing, and overseeing these segments with finesse.

Without a unified communication hub, we struggled with disjointed information and duplicated efforts, which put a damper on our ability to upsell and truly understand our interactions with potential clients. For instance, there have been instances where various individuals have reached out to the same companies on multiple occasions. It occurred without a clear understanding of which account manager had previously engaged in discussions about specific services, or an awareness of the critical aspects of the customer’s history. This revision clarifies the situation and emphasizes the need for better communication and information sharing regarding customer interactions. The fragmentation clouded the strategic insight needed for smart decision-making and growth.”

Pipedrive’s impact

“Embracing Pipedrive was a game-changer for our customer relationship management. It allowed us to engage with clients across various locations simultaneously, opening doors to bigger deals and cross-border conversations. Pipedrive’s slick features streamlined our revenue cycle, improved follow-ups, and gave us a full view of our customer interactions.

Thanks to Pipedrive, we saw our sales conversion rates soar. The clear-cut view of our operations helped us spot and grab upselling opportunities, significantly lifting our sales figures. This uptick was especially notable in our international dealings, where shared contacts and strategic chats were key.”

Endorsement of Pipedrive

“We sing Pipedrive’s praises, alongside Dominate Sales, for their stellar CRM solutions. The platform adeptly handles the intricate aspects of our products and services. Crafting a CRM system from scratch would have been a Herculean task. But Dominate Sales’ savvy use of Pipedrive turned it from a simple tool into a powerhouse for our business, pushing Aktiva Finance Group to new heights in a competitive arena.

For any organization aiming for solid results without the hassle of heavy training for a big team, Dominate Sales offers that strategic edge you need to win. Pipedrive hasn’t just made us more efficient; it’s cemented our status as leaders in the financial service game. We’re excited to continue this journey of growth and achievement with them by our side.”

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