Framm chose Pipedrive over Excel
AS Framm is a producer of concrete and concrete products, founded in 1990, with four production units in Estonia.
Doris Henning
Sales Manager
Q: What were the main problems before Pipedrive?
A: “Previously, we used an Excel spreadsheet to record customer queries in the company. The spreadsheet did not recall actions and lived a life separate from customer communication. There was no overview of the status of the offer or how far away a deal was from being won.”
Q: Why Pipedrive?
A: “Because the environment was innovative, and since the introduction of Pipedrive, communication between the sales team and customers has been greatly simplified.
It is quickly possible to see transaction by transaction what the customer has been allowed and what feedback the customer has given. There is practically no need to 'hand over' anything during people's holidays or when they change since all information is available and visible to all colleagues.
For me as a sales manager, the program is an indispensable tool to get an overview of the win rate of deals, to analyse the reasons for losses and also to assess the workload of project managers.”
Q: Why did you choose the setup and deployment from Dominate Sales?
A: “When introducing new programs, it is crucial that the user fully understands how to use the program and how it will benefit him or her. There is often a fear of now having to do more work (entering something into the programme) or duplicate work. In order to quickly put fears and doubts to rest and see the benefits instead, it makes sense to hire a professional. Someone who also monitors usage and motivates and gives feedback on usage to both users and the managers in charge.
Trying it out yourself will take considerably longer to understand how the program works. Dominate Sales project manager configured the program JUST for our company. Although the program itself is easy to use, there are many options when it comes to configuration.
Above all, the Dominate Sales project manager takes an in-depth look at the work of the sales team and, not only in terms of the process but as a professional, quickly identifies the team's weaknesses. By configuring the program, many processes can be automated or reminders can be added to compensate for the team's weaknesses (e.g. when they keep forgetting to check something, fill in forms or other paperwork, etc.).”
Result
A: “Using Pipedrive is a real way to increase sales because there are so many customers during peak season that some customer activity can be forgotten and therefore lost to competitors.
The sales manager doesn't have to spend his time researching which projects someone is in the negotiation phase on but all the information is constantly in front of him in real time. A much more efficient and effective workflow.”
